A COMPREHENSIVE HANDBOOK TO USER-GENERATED CONTENT (UGC) IN SAUDI ARABIA

Introduction to UGCconsumer-created material (UGC) is any content—movies, shots, critiques, site posts—made by customers rather than brands. With the increase of social media and digital platforms, UGC has become a strong Resource for marketers, enabling brand names to leverage genuine written content designed by their shoppers. This authentici